footer background panel
colour bar image
MSL Creative MSL Creative web design, development and photography
ackground image

Web Page Text - Copywriting

Copywriting is valuable and important being the best way to make text on the page easily readable by visitors to your site.  If you already have information about your business this can be used to create continuity by adding any additional keywords.

We can help with creating text for your site making the pages easily understood and compatible with the products and services your business offers.

Man holding technology cables

Writing Text for Web Sites

Most Customers have a short attention span and an enormous choice of goods and services available on the net.  So how will your web site stand out?

Designing a web site is important, using crisp pictures with no blurring can tell a story but it needs to be relevant and not too big.  We all have Internet access from different suppliers with different download speeds, waiting for a picture to slowly download is frustrating and has most potential customers hitting the back button and moving on to the next website in the Search Engine.

Lovely pictures and an all singing and dancing web site does not sell your products or services on its own.  It will rely on the text, so planning your text is just as important when planning your site.

Where to start?

Search across the Internet and look for like-minded businesses, note what you like about a site and what you don’t.

Book mark the ones that hold your attention, these are the businesses that are probably doing well, the ones you dismiss are probably being dismissed by everyone else as well.

Read the text – is it informative, are you able to scan it quickly, does it keep you interested, is the site easy to navigate?

Search Engines

We write text for other humans to read but they are not the only visitors to your new website.  Search engines will send robots to crawl over your site to pick up a variety of information in order to list it on their search pages.  They rely on all sorts of information that sits in the structure of your site as well as the pictures and the text.  Get it right and the next person looking for your service or products when they use a search engine will immediately find yours on the first page.  Get it wrong and you will be listed on page 200+ or not be listed at all.

Writing for Humans and Robots

Writing text needs to be informative, succinct and get the message across quickly.   You have a lot of competition so your site will need to capture attention and hold it long enough to convert the display into a customer.

Who are your customers?

It starts with who is your target audience?  

Is there a specific group of people that your products or services are more likely to sell to?  If so you need to pitch the style and tone of your writing to match.

If your services and goods are targeted at a whole range of people, then the writing needs to be appropriate.

Content

Conclusion

Keep your text focused, unique and easy to read.  Avoid jargon and technical terms unless your customers will understand them.

Keep a balance between writing for human readers and for robots.  

Most of all making it interesting to hold your customers’ attention.  

Enjoy the process, if you are excited about your business this will be reflected in your writing.  

Keep your writing honest don’t promise what you can’t deliver.  

Don’t forget you are governed by the Trades Description Act 1968 http://www.legislation.gov.uk/ukpga/1968/29 and

Data Protection Act 1998 www.legislation.gov.uk/ukpga/1998

Finally make sure your Terms and Conditions are robust and can stand up in a Court of Law just in case it all goes wrong.  Make sure you are protected.