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Websites are used to advertise and promote a product or service based business they are a construction of electronic pages of information, including text and images that are displayed to be viewed using an Internet browser like, Google Chrome or Internet Explorer or one of the many others browsers available on the Internet.
The Internet web pages can be either static or incorporate movement using many different products available to enhance the experience of the viewer. It is now possible to view video of a variety of different types from adverts to online television. The written text on the web page can also move on the screen, for example if you have a long list of emails or letters from satisfied customers and you wanted to display them all then this could be set up in a way that each feedback letter could be shown through a small box window that would display long enough to be read and then the next one replaces it and so on, so the viewer can sit and watch the feedback scrolling on the screen without having to move a muscle.
A website can be seen from anywhere in the world that has an Internet connection and before you think I only work locally why would that interest me? Take for example someone is on holiday in the USA and they are due home but need to organise a visit to fix the washing machine that failed just before going on holiday or someone who wanted to buy a part before they went on holiday, have some free time and an Internet device and want to be prepared for the homecoming. There are many reasons that make it worthwhile having a web site.
We promote the idea of a web site because we can see the benefits and so do our customers.
An example, maybe a moral judgement, your business is selling flowers and you offer a selection of different flower arrangement types from the specialised creative wedding sets to the pretty bouquet for a birthday. There is a small sample selection of flower images and prices online stating that bouquets start from £xx and are always fresh daily and you take credit card payments. This means that you can offer a local service from anywhere in the country or even abroad allowing families to send flowers from a distance. This has the potential to bring more business to your local business from further away than your locality.
Many reasons but the most important is to show everyone in your locality or sales area who you are and what services and products you offer.
There is an increasing number of businesses like yours that are competing for business and more and more people looking for your products and services are looking online before going to a shop or business location to search for a solution.
As more people use the Internet to locate parts or white goods or local trades people before they phone, this will slowly push those without a website further down the pecking order of phone contact, even those who have a good supply chain will be effected in the future at some point.
Most people who run businesses without a website, do not consider a website worthwhile because they already have a good supply of work but they miss the important factor and that is being prepared for change so when the wind changes direction they are there and ready to start a new supply chain or at least alter the business direction.
We believe the future is a combination of shop front and website, having both is a bonus. The shop front is more the idea of a shop front, could be sign written vans not necessarily a building with a shop space inside.
All businesses need to advertise there products and services and one of the easiest ways of doing that is by using the Internet. All other advertising can then encourage visitors to visit your website adding credibility to you and your business from the web page content that shows feedback from existing customers and examples of your working practises, having downloadable documents about your products and services can also make you and your business more interesting that your competitors.
There are many ways to promote your products and services using many of the different methods available.
Once you have a website its important to tell your potential customers that you are available, this can be easily done by telephone, call a potential customer and tell them about the new website and pass on the URL web address.
Or maybe email your potential customers with an electronic flyer with a link to your website, this could be far quicker than using the telephone although it would be important to know that the emails sent are potential customers.
Or maybe registering your website with the many search engines available online although this method would need to be analysed to determine that the search engines service visitors from your catchment area to make sure your visitors are likely to be potential customers.
Or organic development? Assuming the new website complies with the many rules of HTML website development then search engines like Google and Bing will take an interest in the new web pages and index them in there vast collection of website indexes. It is important that the web pages are created comply with HTML layout rules in order for search engine robots to understand the page content of the site to be able to index the content in the correct place.
Or PPC or Pay Per Click, this method of advertising is all electronic. Pay Per Click advertising is a method used to put your web page at the top of the search results for the PPC campaign created, so using a product name for example “Widgets” would list your website at the top of the search results for visitors searching for widgets in the location specified in the PPC campaign. When visitors click on your website while running the campaign you then pay for this referral.
Or maybe advertising your new website in the local paper, most newspapers have electronic versions available making your advert potentially reach much further. Advertising your products and services at local shops, for example if you were a plumber then putting your flyer or business card in the local plumbing centre can help your website reach your potential customers.
There are many different ways to promote your site and there is one suited to you and your business.
The costs involved to create a website vary greatly from FREE up to thousands of pounds.
Creating a website budget is the place to start. If you are a new startup business there is always more money going out initially than being paid into your bank, so creating a budget needs to be cost effective and manageable.
There are many advantages to creating a FREE website as the costs seem to be very small but there are limitations to getting everything FREE, if it looks to good to be true then it probably is.
We would set a budget that would include an initial meeting and if distance is difficult then by telephone, or Skype. The first meeting would enable us to get an idea about your business services or products, we would then be able to decide if we can offer an effective solution creating a website for you and your business. After the meeting we would expect to walk away with some of your sales/marketing material to enable the creation of a sample site or maybe more depending on our conversation.
Once we have created a sample site we then work on our connection with you or designated person from your business to create a framework you like and are happy with. There is no commitment at this stage we work on a degree of trust agreement.
At the point where you are happy with the results we have created we then agree terms of this engagement and costs. We would initially suggest a fee around £500 this covers the creation of a basic site of 4 to 5 pages with your content and images. It would be registered to Google and Bing including business maps and the website content will have basic optimisation for analytics.
Once the website is built it will need a hosting package and a domain name, as a reseller of Invictanet we can offer an advantageous small business deal for £100 per annum. This includes a domain name and a control panel based access to controlling your hosting package. For more information and up to date prices please call or complete the contact form.
Discovering websites for the first time as a potential site owner can be daunting prospect and can lead to many problems and unresolved issues after a commitment has been made and a package has been purchased. The presumption that all business people are also web savvy is completely unreasonable, so if you are web aware then this is not for you.
A website consists of three elements;
1 The domain name of the site, the domain name is the title name you buy that will represent your website for example, BT.com is British Telecom’s website name and http://www.talktalk.co.uk is TalkTalk’s website name. Notice the difference between British Telecom and TalkTalk, the difference between them is one being the full title and the other is a shortened version. Deciding on a name for your business can be a challenge as you want it to reflect the name of the business, not be to long and maybe easy to remember and most important that it is available for you to buy!
Discovering a name can be done using one of the many registrars around the UK, try using https://www.123-
So for a furniture manufacturers you could search on the following:
Search Google: furniture-
The registrars site will then show you the results of the search.
Its your choice, try thinking outside the box a little if they all seem to be taken. Adding your location may help adding a hyphen.
2 The Hosting service, once a domain name has been selected, this is the next step. Hosting is where your website will be stored to be seen by the WWW -
3 Finally the website this is another pretty broad subject and is easily answered because this is about entry level or starter websites. The easiest way to get started with a set of web pages is to talk to a web developer ( Like us) who will discuss your needs for a website create a sample idea for you to look at, this can then be developed into a website. While this might sound complicated to a website novice it is important to understand the basics because once the site is completed it maybe handed over to you with the developer coming back from time to time when additions or updates are needed.
That is it -
Once the website is running it needs to be advertised to the geographic location where the services/products are available.
What is a Website
Create a Website
Make it Work
How Much does it Cost